Kolon Automotive Successfully Concludes Volvo EX90 and ES90 Electric Flagship Pop-up Exhibition at Gangdong The River Mall

▷ Runs “MADE BY YOU & 90” pop-up for 10 days from October 2 to 11
▷ Showcases the EX90 electric flagship SUV and ES90 electric flagship sedan, with vehicle viewing, consultations, and a lucky draw
▷ Expands customer engagement at a shopping complex housing IKEA Gangdong

Kolon Automotive, an authorized Volvo Cars dealer operated by Kolon Mobility Group, announced on October 12 that it successfully concluded “MADE BY YOU & 90,” a pop-up exhibition showcasing Volvo’s all-electric flagship models, at Gangdong The River Mall in Gangdong-gu, Seoul, on October 11.

Held on the mall’s first floor for 10 days from October 2 to 11, the pop-up attracted approximately 7,000 visitors. Gangdong The River Mall, a shopping complex housing IKEA Gangdong, is a major lifestyle destination in the area, drawing a steady stream of shoppers and weekend visitors. Kolon Automotive organized the pop-up to allow customers to experience Volvo’s electric flagship models up close in an everyday setting without having to visit a showroom.

The exhibition featured Volvo’s EX90 electric flagship SUV and ES90 electric flagship sedan. Visitors explored both vehicles firsthand and received information on vehicle specifications and purchasing options from Volvo sales consultants. Alongside vehicle purchase consultations, a lucky draw for registered visitors also attracted considerable interest throughout the event.

The ES90, Volvo’s first all-electric flagship sedan to feature an 800-volt electrical architecture, was officially launched in Korea in July. The Twin Motor version offers a driving range of up to 520 kilometers on a single charge. The EX90 is Volvo’s next-generation electric flagship SUV and, together with the ES90, was positioned by Volvo Car Korea as a key model in its electrified lineup this year.

A representative from Kolon Automotive stated, “We are grateful to the many visitors who joined us for this opportunity to experience Volvo’s vision for electrification in a relaxed, everyday setting.” The representative added, “We will continue to diversify and expand the ways we connect with customers.”