Kolon Mobility Group’s Ferrari Busan Successfully Concludes Private Viewing of Ferrari Luce, the Brand’s First All-Electric Vehicle

▷ Hosts its first customer invitation event at the Ferrari Busan showroom from September 30 to October 4
▷ Features a product presentation, vehicle unveiling, and “Luce Kit” display
▷ Introduces Ferrari’s first all-electric vehicle and first four-door, five-seat model to customers in the Yeongnam region

Ferrari Busan, operated by Kolon Mobility Group (CEO I-gu Kang), announced on October 6 that it successfully concluded its customer invitation event, “Ferrari Luce Private View,” on October 4. The event was organized to introduce customers to Ferrari Luce, the brand’s first all-electric vehicle.

Held over five days from September 30 to October 4 at the Ferrari Busan showroom in Haeundae, Busan, the event took place in an intimate, private setting with two sessions each day. The venue featured a welcome reception, a photo wall, a Luce Kit zone, a vehicle display area, and a dining zone.

Following the welcome reception, guests watched a video and presentation highlighting Ferrari’s journey of innovation. They then explored the Luce Kit zone, where key components of Ferrari Luce were displayed, offering a firsthand look at the vehicle’s materials and design details. The vehicle was subsequently unveiled alongside a product presentation by a Ferrari representative, and the event concluded with a three-course meal.

Ferrari Luce, which made its world debut in Rome, Italy, in May, is Ferrari’s first all-electric vehicle. It is also the first model in the brand’s history to feature a four-door, five-seat configuration, equipped with four electric motors and a 122 kWh battery. Key components, from the electric motors to the battery pack, were designed, developed, and manufactured in-house in Maranello, with more than 60 new patent applications filed through the project. The design was developed in collaboration with LoveFrom, the creative collective led by Jony Ive and Marc Newson.

Ferrari Busan was launched this year following Kolon Mobility Group’s appointment as Ferrari Korea’s new authorized dealer for Busan and the Yeongnam region. Located in Haeundae, the showroom operates as an integrated 3S center, bringing together Sales, Service, and Spare Parts under one roof. A full renovation reflecting Ferrari’s latest corporate identity is scheduled for the first quarter of next year.

A representative from Kolon Mobility Group stated, “We are delighted to be the first to introduce customers in the Yeongnam region to the opening chapter of Ferrari’s electrification journey.” The representative added, “We will continue to create opportunities for customers to experience the brand’s new values up close.”