Kolon Mobility Group Selected as Official Ferrari Dealer in Korea

[Yi-gu Kang, Co-CEO of Kolon Mobility Group (right), and Thibault Dousset, President of Ferrari Korea (left)]

▶ Adds its first high-end sports car brand, strengthening its position as a luxury multi-brand leader

▶ Commences operations of Busan Haeundae showroom and service center, marking full-scale entry into the Yeongnam region’s luxury market

▶ “Proving 40 years of expertise... We will demonstrate the distinctive value of an integrated mobility enterprise”

SEOUL, South Korea — Kolon Mobility Group (Co-CEOs Yi-gu Kang and Hyun-seok Choi), a leader in the domestic imported car market, announced on the 22nd that it has been selected as a new official dealer for Ferrari Korea, officially launching its expansion into the high-end luxury segment.

By securing an ultra-high-performance supercar lineup for the first time in the group's history through this dealer appointment, Kolon Mobility Group has completed a comprehensive multi-brand portfolio that spans from popular premium models to top-tier sports cars. This qualitative growth of the brand lineup is expected to serve as a core driver to expand the target customer base, create sales synergies among existing brands, sophisticatedly restructure profitability, and elevate corporate value to the next level.

The newly opened Ferrari Busan Showroom has been established as an integrated 3S center (located at 308 Haeundaehaebyeon-ro, Haeundae-gu), consolidating Sales, Service, and Spare Parts infrastructure into a single location. It features a showroom showcasing Ferrari's full lineup, while maximizing customer convenience through a systematic, one-stop premium care service.

Using Haeundae, the hub of luxury demand in the Yeongnam region, as its strategic outpost, Kolon Mobility Group will accelerate its push into the ultra-high-performance sports car market. In addition, the group plans to carry out a major space renewal in the second half of this year to reflect Ferrari's latest global Corporate Identity (CI), offering customers an elevated, high-end brand experience.

Yi-gu Kang, Co-CEO of Kolon Mobility Group, stated, "The selection as an official Ferrari dealer is a testament to our premium imported car distribution and service capabilities accumulated over the past 40 years, and it marks the completion of our high-end luxury portfolio. We will provide a unique Ferrari experience to customers in the Busan and Yeongnam regions, and demonstrate our distinctive value as a comprehensive mobility enterprise."

Meanwhile, Kolon Mobility Group has led the premium automotive distribution business for approximately 40 years since it first imported and sold BMWs in Korea in 1987. Serving as an official domestic dealer for premium brands including BMW, MINI, Rolls-Royce, Volvo, Polestar, and Lotus, Kolon Mobility Group currently operates around 100 showrooms and service centers nationwide, providing integrated mobility services that range from new vehicles to certified pre-owned cars (702 Kolon Certified Pre-Owned).

Ferrari, founded in 1947 by Enzo Ferrari, is the world's premier ultra-high-performance supercar brand. It is the most successful team in the history of Formula One (F1), the pinnacle of motorsport, and is recognized for its unrivaled luxury brand value, often referred to as the 'dream car' by automotive enthusiasts worldwide. Combining powerful performance, beautiful design, and Italian craftsmanship, Ferrari continues to lead the supercar market by applying innovative racing technologies across its entire lineup.